Thursday, October 20, 2011
sexy little script
Well, it all began about 7 months ago... I was asked by my creative director to create a font for Victoria's Secret. This was truly a labor of love (most days). I didn't realize how hard it could be to generate a script font until now. I definitely couldn't have done it without the tremendous help of Erin Masur's pretty handwriting and Kelli Robinson's wonderful support. The best part about this font is how easily accessible the brand's graphics can be via the glyphs. We can continuously add new elements to the font for each new campaign, which is pretty nice too. No more chasing down people for files, hurray! My personal favorite is the supermodel signatures and kisses. Those are all real! Enjoy, xxoo!